AKFRESHMART
A comprehensive redesign of an online store specializing in fruits and vegetables. This includes developing a fresh brand identity that aligns with the existing brand while introducing new elements
Duration | 4 Weeks
Type of Project | E-Commerce site
Main Goals
01
02
03
Improve UX
After conducting thorough research on the website, we concluded that it is essential to enhance the user experience. It appears that the website's functionality was not given enough thought, and it should be made easier to navigate, more inviting, and aesthetically pleasing.
Adapting to the current design trends
In order to attract a more diverse audience, it was essential to update the outdated method of the site. By adapting to current trends, we can market the site more effectively and reach a larger audience.
Create UI Kit
The original website's design had some flaws, so we decided to use some of its original colors and incorporate them into the new design language, while keeping the connection to the chosen topic. As a result, the website has undergone a complete overhaul.
UX Reacearh
The research results are based on a comprehensive survey of the market, including both competitors and consumers who make up the site's target audience.
Research
01
Our mission was to empower Akfreshmart with an interactive website, strategically approaching each stage
Wireframing
02
Building high-fidelity wireframes for website structure.
Prototype
03
Creating interactive prototypes for a realistic user experience.
Design System
04
Developing a comprehensive guide for design elements.
Website Development
05
building the functional website.
Gender
57%
Female
43%
male
Age
47%
30-50
23%
24-30
23%
18-24
9%
+50
Marital Status
43%
Single
43%
married with children
7%
married
7%
Divorced with children
Number of people
in the house
37%
4-6
33%
2-4
20%
1-2
10%
+7
When buying vegetables and fruits, what is the most important parameter for you?
93%
7%
The quality of fruits and vegetables
Order arrival time
Do you have concerns about the security of your personal information while shopping online?
70%
10%
20%
Depends on the reliability of the site
Yes always
not afraid
How important is the user interface and website design to you?
35%
58%
7%
It is very important
Moderately important
Little important
Would you be interested in a recipe section on the website?
65%
35%
Very well
Unnecessary
Main Flows
Three central processes were developed to enhance user comfort and provide a quicker and more convenient shopping experience.
UI Kit
Icons
Shopping Cart
Tip Card
Product Card
Buttons
One Item
Regular
Hover
Pressed
Carrot
7$ \ kg
Tip of the day
It is recommended to eat 2-3 servings of
vegetables per day (1 serving is 1 cup of raw
or cooked non-starchy vegetables or 2 cups
of leafy greens). According to the Centers for
Disease Control and Prevention (CDC),
in 2019 only 10% of Americans met this
recommendation.
For more healthy tips
Design System
Green natural
#4F7302
R:79 G:115 B:2
Warm Orange
#FF7700
R:255 G:119 B:0
Light Yellow
#F4CA4B
R: 244 G:202 B:75
Neutral
#EFEDE9
R:239 G:237 B:233
Typography
A
A
A
A
POPPINS
A B C D E F G H I G K L M N O P K R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Grid
Colums: 12 Margin: 150 Gutter: 16
8 Pixel Grid
16PX
120PX
Colums: 4 Margin: 16 Gutter: 16
8 Pixel Grid
The final Result
When designing the site, I decided to stick to the original color scheme. Although some might question my choice, I opted for colors that are inspired by the world of fruits and vegetables. This color palette conveys a sense of ease, calmness, and nature, which perfectly aligns with the overall vibe of the website.
Home Page
Category page
Category page
Product Page
Product Page
UX Design
UI Design
Lets stay in Touch
052-5151590
01
Improve UX
After conducting thorough research on the website, we concluded that it is essential to enhance the user experience. It appears that the website's functionality was not given enough thought, and it should be made easier to navigate, more inviting, and aesthetically pleasing.
02
Adapting to the current design trends.
In order to attract a more diverse audience, it was essential to update the outdated method of the site. By adapting to current trends, we can market the site more effectively and reach a larger audience.
03
Create UI Kit
The original website's design had some flaws, so we decided to use some of its original colors and incorporate them into the new design language, while keeping the connection to the chosen topic. As a result, the website has undergone a complete overhaul.
Main Goals
UX Reacearh
The research results are based on a comprehensive survey of the market, including both competitors and consumers who make up the site's target audience.
Research
01
Our mission was to empower Akfreshmart with an interactive website, strategically approaching each stage
Wireframing
02
Building high-fidelity wireframes for website stucture.
Prototype
03
Creating interactive prototypes for a realistic user experience.
Design System
04
Developing a comprehensive guide for design elements.
Website Development
05
building the functional website.
Gender
57%
Female
43%
male
Age
47%
30-50
23%
24-30
23%
18-24
9%
+50
Marital Status
43%
Single
43%
married with children
7%
married
7%
Divorced with children
Number of people
in the house
37%
4-6
33%
2-4
20%
1-2
10%
+7
When buying vegetables and fruits, what is the most important parameter for you?
The quality of fruits and vegetables
Order arrival time
93%
7%
70%
10%
20%
Do you have concerns about the security of your personal information while shopping online?
Depends on the reliability of the site
Yes always
not afraid
35%
58%
7%
How important is the user interface and website design to you?
It is very important
Moderately important
Little important
65%
35%
Would you be interested in a recipe section on the website?
Very well
Unnecessary
Main Flows
Three central processes were developed to enhance user comfort and provide a quicker and more convenient shopping experience.
UI Kit
Icons
Buttons
Regular
Hover
Pressed
One Item
Carrot
7$ \ kg
Tip Card
Tip of the day
It is recommended to eat 2-3 servings of
vegetables per day (1 serving is 1 cup of raw
or cooked non-starchy vegetables or 2 cups
of leafy greens). According to the Centers for
Disease Control and Prevention (CDC),
in 2019 only 10% of Americans met this
recommendation.
For more healthy tips
Product Card
Design System
Green natural
#4F7302
R:79 G:115 B:2
Warm Orange
#FF7700
R:255 G:119 B:0
Light Yellow
#F4CA4B
R: 244 G:202 B:75
Neutral
#EFEDE9
R:239 G:237 B:233
Typography
A
A
A
A
POPPINS
A B C D E F G H I G K L M N O P K R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Grid
Desktop Grid
Mobile Grid
Colums: 4 Margin: 16 Gutter: 16
8 Pixel Grid
Colums: 12 Margin: 150 Gutter: 16
8 Pixel Grid
The final Result
When designing the site, I decided to stick to the original color scheme. Although some might question my choice, I opted for colors that are inspired by the world of fruits and vegetables. This color palette conveys a sense of ease, calmness, and nature, which perfectly aligns with the overall vibe of the website.
Home Page
Category page
Product Page
UX Design
UI Design
You might also be interested in reviewing my other projects
See More
See More
Back
That was a brilliant idea!
That was a brilliant idea!
That was a brilliant idea!
That was a brilliant idea!
AKFRESHMART
A comprehensive redesign of an online store specializing in fruits and vegetables. This includes developing a fresh brand identity that aligns with the existing brand while introducing new elements
A comprehensive redesign of an online store specializing in fruits and vegetables. This includes developing a fresh brand identity that aligns with the existing brand while introducing new elements
A comprehensive redesign of an online store specializing in fruits and vegetables. This includes developing a fresh brand identity that aligns with the existing brand while introducing new elements
A comprehensive redesign of an online store specializing in fruits and vegetables. This includes developing a fresh brand identity that aligns with the existing brand while introducing new elements
Duration | 4 Weeks
Type of Project | E-Commerce site
Main Goals
01
Improve UX
After conducting thorough research on the website, we concluded that it is essential to enhance the user experience. It appears that the website's functionality was not given enough thought, and it should be made easier to navigate, more inviting, and aesthetically pleasing.
02
Adapting to the current
design trends.
In order to attract a more diverse audience, it was essential to update the outdated method of the site. By adapting to current trends, we can market the site more effectively and reach a larger audience.
03
Create UI Kit
The original website's design had some flaws, so we decided to use some of its original colors and incorporate them into the new design language, while keeping the connection to the chosen topic. As a result, the website has undergone a complete overhaul.
UX Reacearh
The research results are based on a comprehensive survey of the market, including both competitors and consumers who make up the site's target audience.
Research
01
Our mission was to empower Akfreshmart with an interactive
website, strategically approaching each stage
Wireframing
02
Building high-fidelity wireframes
for website stucture.
Prototype
03
Creating interactive prototypes for a realistic user experience.
Design System
04
Developing a comprehensive guide for design elements.
Website Development
05
building the functional website.
Gender
57%
Female
43%
male
Age
47%
30-50
23%
24-30
23%
18-24
9%
+50
Marital Status
43%
Single
43%
married with children
7%
married
7%
Divorced with children
Number of people
in the house
37%
4-6
33%
2-4
20%
1-2
10%
+7
93%
7%
When buying vegetables and fruits, what is the most important parameter for you?
The quality of fruits and vegetables
Order arrival time
70%
10%
20%
Do you have concerns about the security of your personal information while shopping online?
Depends on the reliability of the site
Yes always
not afraid
35%
58%
7%
How important is the user interface and website design to you?
It is very important
Moderately important
Little important
65%
35%
Would you be interested in a recipe section on the website?
Very well
Unnecessary
Main Flows
Three central processes were developed to enhance user comfort and provide a quicker and more convenient shopping experience.
UI Kit
Icons
Shopping Cart
Tip Card
Product Card
Buttons
One Item
Regular
Hover
Pressed
Carrot
7$ \ kg
Tip of the day
It is recommended to eat 2-3 servings of
vegetables per day (1 serving is 1 cup of raw
or cooked non-starchy vegetables or 2 cups
of leafy greens). According to the Centers for
Disease Control and Prevention (CDC),
in 2019 only 10% of Americans met this
recommendation.
For more healthy tips
Design System
Green natural
#4F7302
R:79 G:115 B:2
Warm Orange
#FF7700
R:255 G:119 B:0
Light Yellow
#F4CA4B
R: 244 G:202 B:75
Neutral
#EFEDE9
R:239 G:237 B:233
Typography
A
A
A
A
POPPINS
A B C D E F G H I G K L M N O P K R S T U V W X Y Z
A B C D E F G H I G K L M N O P K R S T U V W X Y Z
A B C D E F G H I G K L M N O P K R S T U V W X Y Z
A B C D E F G H I G K L M N O P K R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Desktop Grid
Colums: 12 Margin: 150 Gutter: 16
8 Pixel Grid
Mobile Grid
Colums: 4 Margin: 16 Gutter: 16
8 Pixel Grid
The final Result
When designing the site, I decided to stick to the original color scheme. Although some might question my choice, I opted for colors that are inspired by the world of fruits and vegetables. This color palette conveys a sense of ease, calmness, and nature, which perfectly aligns with the overall vibe of the website.
Home Page
Category page
Product Page
UX Design
UI Design
Let's stay in Touch
Lets stay in Touch
Lets stay in Touch
Lets stay in Touch